what we do at Cape3
Cape3 Creative
Communication works with organisations of all sizes to assist them in exploiting
the Internet to expand and develop their business activities. A web site or
e-business
solution is of little value unless it is an integral part of business’s
purpose and objectives. We do more than build e-business
solutions… we build i-business
solutions.
Internet-business
(i-business)
solutions are intelligent-business
solutions. i-business
solutions provide our clients with "intelligent" ways to link their
business with the Internet. Intelligent use of the Internet means that you
can reach your customers in the context of this new “marketplace”.
Effective i-business
solutions allow you to target potential customers and markets beyond your
normal geographical reach. Such solutions can allow you to dramatically expand
your business without the costly investment of physical infrastructure.
understanding the Internet
as a new marketplace
Intelligent use
of the Internet means that you must think of the Internet as a "new marketplace".
The markets and bazaars of ancient times were places where buyers and sellers
gathered to do business and to trade. People in these ancients markets communicated
by talking to one another. It was these conversations amongst people that
created and made the ancient market places what they were. The ancient merchants
lived or died on word-of-mouth.
Today, organisations
output a barrage of marketing messages to the consumer, mainly via advertising.
Each consumer has to deal with these messages and make buying decisions based
on what the advertising message is telling them. We all know how much distortion
there are in many of these advertising messages. Remember the cigarette commercials
linking a healthy outdoor life with smoking? This is no “conversation”
amongst today’s consumers. At least, not until now.
The Internet can
be thought of as a marketplace where people have conversations. If you visit
the Amazon.com site you can read consumer comments on books and other matters.
You can have conversations with other consumers and can ignore the corporate
advertising messages. The Internet is not just a global marketplace it is
a global conversation amongst consumers.
To be successful as a business in this
Global conversation you need to know how to engage
in the conversation. You need to know how to engage
your potential customers in the conversation. Contact
a Cape3 consultant now and let us explain how you
can engage in this very different marketplace.
do not be one of a crowd
Above all, your
Internet site should say something about your business. It should not just
look like another website or another yellow pages advertisement. Cape3 i-business
solutions have a character that sets them a part from their competitors. You
need to be able to stand out in the increasingly growing crowd of businesses
on the Internet.
Talk to one of
our i-business consultants strictly on a no-obligation basis. If you already
have a web-site or i-business
solution, we will conduct a free audit of your site in terms of the effect
and impact it has on your business. Email us at contact@cape3.com.au
or call our national development centre on +612 6282 7288 and ask to speak
with one of our i-business
consultants.
We will show you how to:
Join the Conversation
our services
Cape3 offers a
wide range of development and management services that are focused on development
of web sites that meet business needs and objectives. Our services are:
- Domain registration and hosting
management services
- Development of Internet solutions
that grow our clients business across the Internet
- Business strategies and planning
for engaging in business using the Internet
- Integration of Internet solutions
with existing business systems and applications
- Software sales and support
for a range of desktop applications and Internet development tools
- Network design and support
- General technology consulting
advice and guidance
Cape3 does more
than simply build web sites… we help our clients integrate their Internet
needs with their business systems and objectives.
domain
registration and hosting management services
Are you confused
about the array of service providers of Internet services? We can assist you
through the ever changing maze and broker the best deal tailored to your needs.
Once a domain name is registered you are immediately exposed to bogus operators
who may send you proforma invoices for domain name renewal at inflated prices.
Unless you are aware of the many pitfalls in creating your Internet presence,
you can quickly find yourself confused and wondering what to do next.
So you have a Domain
Name! Next you have to navigate your way through the myriad of service providers
to host your domain, your email addresses and web-site. Again there are many
pitfalls of which to be aware.
Cape3 can look
after all your Internet needs. We can register your
Domain name for you, get the best hosting
deals and arrange to have your site set up at no greater
cost than if you do it yourself. Sometimes we can
do it for less. We make it hassle-free,
and save you time and the frustration that you might otherwise
endure. Annual renewals are taken care of for you – you pay one
fee each year to cover all costs. From our Internet
watch service, we will advise
you of pricing and service changes and where you
can benefit from these changes.
If you are experienced
with the Internet and are managing your own arrangements, we can show you
the benefits of outsourcing the management of your services to an organisation
like Cape3. We offer a no-obligation review and free audit of your Internet
arrangements and provide a complimentary status report.
growing your business through
the Internet
Many website development
companies build sites for their clients without ever understanding the client’s
business and what they can achieve through a web presence. In many cases the
website is an extension of "Yellow Pages" thinking. In some cases
this may be adequate, depending upon the business. However, in many cases
is falls a long way short of what is needed or what can be done.
It takes planning
and fore-thought to use the Internet as another marketplace for your business.
It can mean changing the way you do business. A Cape3 consultant can take
you through a simple process to ensure that any web presence that you have
in mind is integrated with your business needs and objectives. We can give
you marketing ideas that will help the world come to your business doorstep.
When you work with
Cape3 you will be in the best possible position to join the conversation and…
grow your i-business through
the Internet.
business strategies and planning
for doing business using the Internet
Development of
a business focused website starts with sound planning and a clear statement
of requirements. Not just the requirements for the Website, but a plan for
utilising the site as integral part of your marketing and business planning.
If you do not have a business plan or a plan for the web, we can help you
put a plan together.
At Cape3, our experience
with many clients of different business shapes and sizes has contributed to
a dynamic, yet proven approach. For example, we maintain a reference register
of sample websites and keep ourselves up to date on the latest developments
for doing business on the Internet. We maintain comparative pricing information
about other service providers. When you come to Cape3 we share this information
with you so you are in the best position to select the best options for your
business. We can even source and supply the software and systems you might
need to support your site.
integrating your existing
business systems and applications with your website
Many organisations
have existing applications and systems that operate in the background or in
the back office. Some organisations move to the Internet and duplicate data
or information that is already contained in their backend applications or
systems, e.g. customer and product information. It takes a while to realise
they then have two information sources to maintain.
In many cases it
is relatively straight forward to link your Internet solution with you back
office systems and share data. You only have to maintain in one place. Cape3
has a number of specialists who understand back office systems and databases,
and can advise you on the best way forward.
We help you protect
your investment in your existing technology.
software sales and support
Cape3 is a reseller
of a number of popular Internet software products. This means that when you
acquire a Cape3 solution you get the whole solution. You do not have to source
and install products with which you are not familiar. Cape3 can also offer
some the best prices for these products and provide you with basic training
in their use if this is necessary.
Some of our clients
have us take over the management and support of their computer and network
environments. You will be surprised at how little this can cost.
network
design and support
When you enter the Internet world for the first time it
may mean a review of your local network arrangements. Not only do you need
to have an efficient network but linking to the Internet is not simply “plugging”
into a telephone line. You need to consider many things such as how much traffic
will flow in and out of your site, how fast you need have this information
flow, how much storage you need, etc.
Connecting to the Internet means exposing your computer(s)
to viruses and other unwanted access. Devices such as firewalls are used to
create a barrier that allows your traffic to pass through but keeps unwanted
traffic and access out.
In addition to meeting with your needs for your Internet
connection, we can also review your existing network and make it operate more
efficiently. We can also assist if you need a new network solution.
general technology consulting advice and guidance
Much of our activity involves talking to people in business
and in Government. On many occasions these conversations reveal technical
and networking issues. In other cases, we find that organisations are having
trouble with people accepting or adapting to technology or to change.
Our consultants
have many years experience in all levels of Business (large and small) and
with Government. We can assist with many of the issues that attend the introduction
of technology or with changes to existing technology.
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